Better than Addressable?
Yes! DDL, Data-Driven Linear Wins.
DDL provides what’s lacking in addressable: Scale
DDL provides an affordable CPM. Addressable reaches a meager audience at a high cost.
DDL’s broad menu of networks combined with quality data affords more opportunity for success.
PRECISION MEDIA: 60,000 audience segments available to create your custom audience. Plan and optimize using the same custom data set across DDL, CTV, pre-roll, and social.
Maximize reach or frequency within your budget.