Saturday Night Live: The First 50 Seasons

Since its inception in 1975, Saturday Night Live has not only been the pinnacle of comedy, but continuously has had a finger on the pulse of culture and news. With the celebration of fifty years on the air, families composed of different generations will come together for a night of comedy and nostalgia. Everyone should take advantage of this opportunity to place their brand at the forefront of viewing for the P18-49 demographic.

• Over the course of half a decade, the sketch comedy show has won 101 primetime Emmys and is the #1 entertainment program STD among P18-49.
• In only three days of availability, Saturday Night Live has +62% cross platform viewership growth from L+SD performance.
• The Season 50 premiere had 5.3 million watch the premiere live, making it their best season premiere since 2020 and the most watched SNL episode ever on Peacock (in its first weekend).
• Compared to competitive broadcast late night, standard advertisements can see +15% higher brand memorability and +51% more likely to search when their advertisements are shown during Saturday Night Live

From alien abductions to “more cowbell” to a van down by the river, Saturday Night Live is an institution in American television and comedy The sketch comedy show creates the perfect environment for brands to present themselves to the coveted P18-49 demographic. With 50 years of Saturday Night Live sketches, it’s hard to pick a favorite. Which SNL sketch is your favorite?