Multi Platform For The Win

March was a big month for viewership on all platforms. Between award season, many sports tournaments, and premieres of scripted dramas, there was something for everyone. The Gauge Report™ by Nielsen gives the play by play. Highlights include:

Broadcast Television:

• The Oscars was the most watched program in March with 20.3 million viewers across both ABC and the simulcast on Hulu, demonstrating the success of multiplatform distribution being more likely to reach the 18-34 demographic.
• Broadcast accounted for 20.5% of TV usage in March.
• Scripted dramas held 28% of total broadcast viewing.

Cable Television:

• Cable reached 24.0% of TV usage.
• March Madness helped increase sports viewership by 29% from February.
• Cable news programs account for seven of the top ten cable broadcasts.

Streaming:

• Streaming experienced an increase in viewership, holding 43.8% of TV usage in March.
• The most streamed platform was Netflix, but the streaming service with the largest month over month increase was Max, which jumped 6%.

Whether traditional television or streaming, CTV Media tracks viewership trends and creates effective campaigns customized for every client.

Partner with CTV Media for your next successful traditional TV and streaming campaign.