Fall TV Schedule: A Primetime Opportunity for Advertisers

The crisp autumn air isn’t the only thing to look forward to this fall. The Fall 2024 TV season is on the horizon, and with it comes a new wave of content, audiences, and advertising opportunities. As the TV landscape heats up with this fresh slate of shows, brands have a golden opportunity to connect with an engaged audience.

The Fall TV Phenomenon

The fall TV season has historically been a cornerstone of the advertising calendar. As daylight dwindles and temperatures drop, viewers increasingly turn to their screens for entertainment. This seasonal shift translates into a larger, more receptive audience for advertisers. But it’s not just about the numbers; it’s about the quality of engagement. Fall shows often captivate viewers, creating a prime environment for advertising impact.

Partner with a Media Buying Expert

Navigating the complex media landscape requires expertise. A trusted media partner, such as CTV Media, can help you:

  • Develop and execute a comprehensive media plan
  • Negotiate optimal ad rates
  • Leverage advanced analytics and targeting tools
  • Measure and optimize campaign performance

As the fall TV season approaches, it’s essential to position your brand for success. By partnering with CTV Media, you can capitalize on this primetime opportunity and achieve your campaign goals.

 

Fall 2024 TV Show Lineups

Quinta Brunson, Abbott Elementary

ABC’s Fall 2024 Lineup: A Mix of New and Familiar

Grey’s Anatomy is staying put on Thursday nights, but with a twist. The long-running medical drama is moving to a new time slot, making way for a fresh face in its previous spot.

Ryan Murphy’s Doctor Odyssey is set to premiere on Thursdays at 9/8c, following the first responder hit, 9-1-1. This new medical drama stars Joshua Jackson as a doctor on a luxury cruise ship.

Joining the lineup is High Potential, a crime drama starring Kaitlin Olson as a brilliant single mom partnering with a by-the-books detective. It will air Tuesdays at 10/9c.

On the unscripted side, ABC is introducing The Golden Bachelorette, featuring fan-favorite Joan Vassos as she searches for love. The show will air Wednesdays at 8/7c, followed by the docuseries Scamanda.

While Abbott Elementary is the sole comedy on the fall schedule, popular shows like The Conners, The Rookie, and Will Trent are returning midseason.

With a blend of established favorites and exciting new series, ABC’s fall lineup offers something for everyone.

ABC fall TV 2024 Monday night schedule

8 p.m.: Monday Night Football on select Mondays
8 p.m.: Celebrity Wheel of Fortune (Season 5) starting in October
9 p.m.: Press Your Luck (Season 6) starting in October

ABC fall TV 2024 Tuesday night schedule

8 p.m.: Dancing with the Stars (Season 33)
10 p.m.: High Potential (Season 1)

ABC fall TV 2024 Wednesday night schedule

8 p.m.: The Golden Bachelorette (Season 1) 
9:30 p.m.: Abbott Elementary (Season 4)
10 p.m.: Scamanda (Season 1)

ABC fall TV 2024 Thursday night schedule

8 p.m.: 9-1-1 (Season 8)
9 p.m.: Doctor Odyssey (Season 1)
10 p.m.: Grey’s Anatomy (Season 21)

ABC fall TV 2024 Friday night schedule

8 p.m.: Shark Tank (Season 16)
9 p.m.: 20/20 (Season 47; two hours)

ABC fall TV 2024 Saturday night schedule

7:30 p.m.: College Football

ABC fall TV 2024 Sunday night schedule

7 p.m.: America’s Funniest Home Videos (Season 35)
8 p.m.: The Wonderful World of Disney (too many seasons to count)

ABC fall TV 2024 premiere dates

Saturday, Aug. 24
7:30 p.m.: College Football

Tuesday, Sept. 17
8 p.m.: Dancing with the Stars (Season 33 premiere, simulcast on Disney+)
10 p.m.: High Potential (series premiere)

Wednesday, Sept. 18
8 p.m.: The Golden Bachelorette (series premiere)

Friday, Sept. 20
9 p.m.: 20/20 (Season 47 premiere)

Thursday, Sept. 26
8 p.m.: 9-1-1 (Season 8 premiere)
9 p.m.: Doctor Odyssey (series premiere)
10 p.m.: Grey’s Anatomy (Season 21 premiere)

Sunday, Sept. 29
7 p.m.: America’s Funniest Home Videos (Season 25 premiere)
8 p.m.: The Wonderful World of Disney (like we said above, too many seasons to count)

Monday, Oct. 7
8 p.m.: Celebrity Wheel of Fortune (Season 5 premiere)
9 p.m.: Press Your Luck (Season 6 premiere)

Wednesday, Oct. 9
9:30 p.m.: Abbott Elementary (Season 4 premiere)
10 p.m.: Scamanda (series premiere)

Friday, Oct. 18
8 p.m.: Shark Tank (Season 4 premiere)