The Road to Super Bowl LIX
NFL Playoffs: January 11, 2025 – January 19, 2025
NFL Conference Championships: January 26, 2025
Super Bowl LIX: February 9, 2025 on FOX at 6:30p.m. ET
Make your brand part of TV’s biggest viewing event, Super Bowl LIX
The advertisements are always some of the most anticipated parts of the Super Bowl. Local TV markets still have availability, just waiting to deliver your brand to the key local markets of your choosing.
The Super Bowl is bringing in many aspects every brand is looking to target.
- Linear still reigns supreme with 97.3% of viewing being on the broadcast network during Super Bowl LVIII.
- The Super Bowl isn’t just for dads anymore. The audience expanded to 47.5% of viewership being women, with a 24% increase in viewership of ages 18-24 from Super Bowl LVII to Super Bowl LVIII
One business stood out last Super Bowl. poppi, the innovative prebiotic infused soda brand, had the highest reach of all of the Super Bowl commercials, reaching 29.1 million people with their 60-second advertisement titled “The Future of Soda is Now”.
- An hour after the commercial aired, poppi’s Google search volume accelerated 100x over the previous hour.
- The commercial during Super Bowl had Amazon sales, website traffic, and Google search volume grow 10x higher than when the commercial aired during other highly anticipated primetime programs such as the NFL Championships and the GRAMMYs
- Today, poppi’s soda with prebiotics is the #1 selling soda on Amazon
Sources:
ESPN, February 12, 2024
Forbes, Yola Robert, March 6, 2024
Neilsen, 2024
Samba TV Insights, 2024
Yahoo Finance, February 13, 2024
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