How Bad is Fraud in the CTV/OTT Landscape?

How Bad is Fraud in the CTV/OTT Landscape?

There are countless clients reaching out in a state of panic, floored at the magnitude of their losses. One organization lost $2.9 million to fraud in a single year. Twenty of the Tremendous research firm clients experienced fraud rates of over 20%, meaning $1 of every $5 they spent went to fraudsters.  The top three in the Tremendous dataset collectively lost $2 million in fraud per year, with over 50% of their spend going to fraud. While fraudsters generally use VPNs or proxies to mask their identities, a percentage in our dataset did not.  Fraud is pervasive.

The Challenge: IVT (Invalid Traffic) in the CTV Landscape

IVT, driven by sophisticated AI-powered crawlers and scrapers, poses a significant threat to the accuracy and effectiveness of CTV advertising. While not always malicious, this traffic inflates impression counts, distorts campaign metrics, and ultimately reduces the value of advertising inventory by as much as 30%.. CTV Media uses pre and post bid verification to ensure your campaign reaches real humans.post-bid

CTV Media’s Action Plan

To ensure the highest quality and value for our partners and viewers, CTV Media is taking the following steps:

1. Prioritizing Pre Bid and Post-Bid Verification & Ensuring Transparency:     CTV Media is committed to providing our partners with clear and transparent reporting on traffic quality and bot filtration efforts.   We’re also continuously monitoring the evolving bot landscape and adapting our strategies to stay ahead of emerging threats.
2. Staying Ahead of the Curve:    By proactively addressing the challenge of IVT through robust pre and post bid verification, CTV Media has moved ahead of other legacy digital platforms. We’re dedicated to ensuring that our partners’ messages reach real viewers, driving meaningful engagement  and delivering exceptional results. We believe this commitment to quality is essential for the long-term success of our platform and the CTV advertising.