Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
May 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Com
OTT vs CTV: A New Practical Guide for Advertisers
CTV? OTT? Everyone is talking about over-the-top (OTT) and connected TV (CTV) right now, learn more about OTT and CTV and what CTV Media has to offer.
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning,
TV Advertising is More Affordable Than You Think
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your