2024 Holiday Programming
The 2024 Holiday Programming Packages offer a long list of holiday favorites on Hallmark, Freeform, AMC, Lifetime, Hallmark Mysteries, TBS, and TNT!
Roll Out the Red Carpet. Be There. Be Seen.
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Fall TV Schedule: A Primetime Opportunity for Advertisers
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Navigating The Evolving Media Landscape
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Paris Olympics Insights
The Paris Olympics are captivating audiences; a staggering 34 million viewers tuned in for the first five days of the Paris Olympics, a 79% increase over Tokyo. Additionally, Snoop
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
August 2023 CTV Media NewsFlash
August 2023 CTV Media NewsFlash
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus