In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming services, advertisers have a wealth of new opportunities to reach their target audience.
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaign will have limited reach. Precision Media provides data on how to allocate budget based on targeting your audience and geography. This cross-screen tool is available […]
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content. With the introduction of OTT, which is short for “over-the-top,” consumers are […]
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable reaches a meager audience at a high cost. DDL’s broad menu of networks combined with quality data affords more opportunity for success. PRECISION MEDIA: 60,000 audience segments available to create your custom audience. Plan […]
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus in 2023. There are several #adtechnology partners that deduplicate impressions and or track sales conversion. This data is essential to understand the consumer journey and how your audience is consuming […]
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today a new partnership with CTV Media to provide advanced audience data for all clients on a regional and national scale. “We have been […]
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your brand. Yet many brands feel that TV seems out of reach because they can’t afford to reach their target audience. The common line of thinking with TV […]