Fall TV Schedule: A Primetime Opportunity for Advertisers
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Navigating The Evolving Media Landscape
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Paris Olympics Insights
The Paris Olympics are captivating audiences; a staggering 34 million viewers tuned in for the first five days of the Paris Olympics, a 79% increase over Tokyo. Additionally, Snoop
Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
August 2023 CTV Media NewsFlash
August 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Com
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus