CASE STUDIES:  ♦♦♦

Test, Track & Optimize

Non-profit advertiser looking to increase donation volume and dollar amount. News programming on linear TV had been a primary focus of past campaigns. Research transformed the approach to include other linear entertainment networks as well as CTV/OTT to reach people likely to donate to charity
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TEST

Entertainment linear TV networks and streaming CTV/OTT were added to the campaign to test.

TRACK

Website donations were tracked for linear TV networks and CTV/streaming by daypart, day and creative to analyze response. Linear TV impression delivery was also tracked in relation to website response.

OPTIMIZE

Linear TV units and streaming IMPs were shifted to higher-performing networks and dayparts based on weekly donations. CTV Media's strategic shifts results in remarkable year-over-year increased donation volume and dollars

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