CASE STUDIES: ♦♦♦
TV + CTV DTC Case Study
CPG Brand Boosts Online Sales with TV & CTV Campaign Targeting Young Mothers
We implemented a multi-channel campaign combining linear TV and CTV to drive online sales and increase brand awareness.
Target Audience.
Broadcast and cable networks targeted young mothers. We utilized linear TV to increase unique reach. CTV / streaming was targeted to HHs with young children across platforms like Hulu and Paramount+
Campaign Impact.
*The TV & CTV campaign generated 54.9MM Impressions. *Consumers exposed to both exhibited a 12x higher conversion rate compared to those exposed to only one platform. *Optimal conversion was achieved at 5x frequency.
CTV Streaming Optimization
Leveraging real-time optimization on CTV, the brand doubled down on top-performing markets, publishers and dayparts.
Complimentary Channels.
*TV & CTV are highly complimentary channels, with minimal audience overlap. *While traditional TV delivered the highest conversion rate, CTV offered a lower cost per conversion due to audience targeting and optimization.
Results.
Overall, the campaign demonstrated the power of combining TV and CTV to effectively reach young mothers, drive conversions and optimize advertising spend.
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