CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
August 2023 CTV Media NewsFlash
August 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
May 2023 CTV Media NewsFlash
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Com
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable re
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data RESTON, VA, Oct 3, 2019 – Comscore (NASDAQ: SCOR), a trusted partner for planning,