2024 Holiday Programming
The 2024 Holiday Programming Packages offer a long list of holiday favorites on Hallmark, Freeform, AMC, Lifetime, Hallmark Mysteries, TBS, and TNT!
Roll Out the Red Carpet. Be There. Be Seen.
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Fall TV Schedule: A Primetime Opportunity for Advertisers
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Navigating The Evolving Media Landscape
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect w
Paris Olympics Insights
The Paris Olympics are captivating audiences; a staggering 34 million viewers tuned in for the first five days of the Paris Olympics, a 79% increase over Tokyo. Additionally, Snoop
Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming ser
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaig
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus
OTT vs CTV: A New Practical Guide for Advertisers
CTV? OTT? Everyone is talking about over-the-top (OTT) and connected TV (CTV) right now, learn more about OTT and CTV and what CTV Media has to offer.
TV Advertising is More Affordable Than You Think
TV is the advertising medium that redefined everything. You don’t need to be involved in the marketing industry to understand how powerful television can be for building your