100% Free of Bot & IVT
30%+ Lift in Working Media Generates Increased Results
100% Transparent
How Bad is Fraud in the CTV/OTT Landscape?
If you’re not analyzing your digital advertising for fraud prevention, this is your wake-up call. One organization lost $2.9 million to fraud in a single year. Twenty of the Tremendous research firm clients experienced fraud rates of over 20%, meaning $1 of every $5 they spent went to fraudsters. The top three in the Tremendous dataset collectively lost $2 million in fraud per year, with over 50% of their spend going to fraud. While fraudsters generally use VPNs or proxies to mask their identities, a percentage of the dataset did not. Fraud is pervasive.
The Challenge: IVT (Invalid Traffic) in the CTV Landscape
IVT, driven by sophisticated AI-powered crawlers and scrapers, poses a significant threat to the accuracy and effectiveness of CTV advertising. While not always malicious, this traffic inflates impression counts, distorts campaign metrics, and ultimately reduces the value of advertising inventory by as much as 30%.. CTV Media uses pre and post bid verification to ensure your campaign reaches real humans.
CTV Media’s Action Plan
To ensure the highest quality and value for our partners and viewers, CTV Media is taking the following steps:
- Prioritizing Pre-Bid & Post-Bid Verification: Our campaigns use proprietary technology to pre-verify every impression bid. Post-bid each impression is compared and verified it is a real human.
- Ensuring Transparency: We’re committed to providing our partners with clear and transparent reporting. Every impression can be shared and verified as valid.
- Staying Ahead of the Curve: We’re continuously monitoring the evolving bot landscape and adapting our strategies to stay ahead of emerging threats.
By proactively addressing the challenge of IVT through robust pre and post-bid verification, CTV Media has moved ahead of other legacy digital platforms. We’re dedicated to ensuring that our partners’ messages reach real viewers, driving meaningful engagement and delivering exceptional results. We believe this commitment to quality is essential for the long-term success of our clients.
Source: The Marketers Guide to Fraud; Tremendous Market Research
Want to learn more about how CTV Media can help you reach your goals?
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