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College Football: A Touchdown for Your Brand

College football is more than just a game; it’s a cultural phenomenon. The electrifying atmosphere, passionate fan base, and intense competition create an unparalleled platform for brands to connect with consumers.

As the excitement on the field reaches new heights, so does the potential for advertising impact. With the evolution of technology, CTV Media offers innovative solutions to help your brand score big in this dynamic landscape. Let’s work together to turn your advertising goals into touchdowns.

Attention Advertisers! College Football on ESPN delivered record-breaking viewership across all platforms this season. Here are just a few reasons why you should be advertising in NCAA Football this year.

  • Massive Audience Reach: The College Football Playoff and New Year’s Six averaged a whopping 15.1 million viewers, the best in five years and top-five all-time for the CFP.
  • National Championship Mania: The Michigan vs. Washington National Championship drew 25 million viewers, ESPN’s biggest audience in four years and a top-15 cable telecast ever!
  • Dominating Semifinals: Both CFP Semifinals set viewership records, propelling ESPN to its fourth most-watched day in history!
  • Every Game Counts: Bowl season viewership soared with the best numbers in five years for the New Year’s Six and record-breaking audiences for multiple non-NY6 bowls.
  • Digital Domination: ESPN’s digital platforms saw record traffic with the College Football Playoff National Championship generating the most-watched FCS game ever on ESPN+.

Bonus: We also saw a surge in interest for “underdog” teams like Colorado, coached by the legendary Deion Sanders. This highlights the unpredictable and exciting nature of college football – a perfect environment for your brand to stand out!

However, it’s not just the bowl games that are bringing in the viewership numbers.  The 2023 college football regular season was a ratings powerhouse, with a handful of teams dominating the television landscape. While the annual Michigan-Ohio State showdown was the most-watched game of the year, it was Alabama that consistently drew the largest audiences, averaging a staggering 7.12 million viewers per game.

Other top-rated teams included Georgia, Ohio State, and Colorado, which saw a dramatic viewership boost thanks to the Deion Sanders effect. The Buffaloes’ matchup against Oregon was the third most-watched game of the season, underscoring the impact of the coaching legend.

As the 2024 NCAA Football season kicks off, it’s clear that college football remains a television goldmine.


Don’t miss out! Partner with CTV Media to reach millions of passionate college football fans across all platforms. Contact us today!

2024 NCAA Football Schedule

 

Matchup
Time (ET)
TV/Mobile
Date
Florida State vs. Georgia Tech (in Dublin, Ireland)
12 p.m.
ESPN
Sat - Aug 24
McNeese at Tarleton State
3:30 p.m.
ESPNU
Sat - Aug 24
Montana State at New Mexico
4 p.m.
FS1
Sat - Aug 24
North Alabama vs. Southeast Missouri State (in Montgomery, Alabama)
7 p.m.
ESPN
Sat - Aug 24
Florida A&M vs. Norfolk State (in Atlanta, Georgia)
7:30 p.m.
ABC
Sat - Aug 24
SMU at Nevada
8 p.m.
CBSSN
Sat - Aug 24

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