Roll Out the Red Carpet. Be There. Be Seen.
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect with an engaged audience.
Fall TV Schedule: A Primetime Opportunity for Advertisers
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect with an engaged audience.
Navigating The Evolving Media Landscape
The crisp autumn air isn't the only thing to look forward to this fall. As the TV landscape heats up with a fresh slate of shows, advertisers have a golden opportunity to connect with an engaged audience.
Paris Olympics Insights
The Paris Olympics are captivating audiences; a staggering 34 million viewers tuned in for the first five days of the Paris Olympics, a 79% increase over Tokyo. Additionally, Snoop Dogg’s electric commentary has undoubtedly contributed to these impressive ratings
Why You Should Combine CTV/OTT with Linear TV
In today's world, digital advertising has become a critical component of any successful marketing campaign. With the rise of connected TV (CTV) and over-the-top (OTT) streaming services, advertisers have a wealth of new opportunities to reach their target audience.
CTV / OTT + TV Audience Optimization
CTV / OTT + TV Audience Optimization Share Reaching audience at scale requires combining CTV/OTT with linear TV. If your plan is 100% streaming on a few platforms, your campaign will have limited reach. Precision Media provides data on how to allocate budget based on targeting your audience and geography. This cross-screen tool is available […]
How OTT Can Impact Your Advertising Strategies.
The way we watch TV to how it’s dispersed, and everything in between is evolving. Traditionally, a user to needed to be subscribed to a cable or satellite TV service, such as Comcast, Spectrum or Dish Network, in order to consume video content. With the introduction of OTT, which is short for “over-the-top,” consumers are […]
Precision Media
Better than Addressable? Yes! DDL, Data-Driven Linear Wins. Here’s Why DDL provides what’s lacking in addressable: Scale DDL provides an affordable CPM. Addressable reaches a meager audience at a high cost. DDL’s broad menu of networks combined with quality data affords more opportunity for success. PRECISION MEDIA: 60,000 audience segments available to create your custom audience. Plan […]
IAB 2023 Outlook – Cross-Platform Measurement
The iab 2023 Outlook Survey is full of stats and predictions for 2023. One topic I found interesting is that #crossplatform measurement ranks number 1 for level of focus in 2023. There are several #adtechnology partners that deduplicate impressions and or track sales conversion. This data is essential to understand the consumer journey and how your audience is consuming […]
